Dodd Creative Supply

Dodd Creative Supply supports the Lamar Dodd School of Art by providing essential art supplies and funding grants that sustain the arts.

Client: Dodd Creative Supply is the client behind this project, with a focus on clear and engaging communication for their audience.
Problem: The client needed a cohesive brand identity that reflected their spirit while being welcoming, adaptable, and modular.
Solution: A cohesive brand identity was created to be welcoming, adaptable, and modular while supporting communication across store and digital touchpoints.

Brief

The client needed a cohesive brand identity that reflected their spirit while being welcoming, adaptable, and modular.

Process

I iterated logo lockups, supporting graphics, and application mockups across formats to test consistency. The system evolved through rounds of refinement that prioritized clarity, character, and scalability.

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Results

The final identity system creates a flexible visual ecosystem that can support day-to-day store communication while reinforcing a distinct and approachable brand voice.